Flex Your Breakfast Options with Delicious Plant-Based Sausage

Published: September 26, 2023

There’s no doubt. The plant-based category is experiencing incredible growth as consumers seek alternative protein solutions that taste great and are better for them. In fact, nearly half of all restaurants currently offer plant-based alternatives,1 which represents a 62% growth since 2012. And it’s not just at lunch and dinner anymore. With plant-based sausage growth of 29% on menus over the past 12-months,2 there’s a great opportunity to tap into the trend and flex your breakfast options. Jimmy Dean® brand has just the thing—deliciously flavorful and more satisfying plant-based sausage patties.


Get the Gold Standard in Quality

When it comes to breakfast sausage, Jimmy Dean® is the #1 brand, leading the market in taste and quality at an affordable price.3 New Jimmy Dean® Plant Based Breakfast Sausage Patties use the brand’s signature blend of seasonings to bring consumers the widely known and loved flavor profile of its pork-based breakfast sausage. Now you have an easy option to expand your breakfast offerings with an additional protein that consumers will love—and the positive consumer evaluation results to prove it.

Profit from Plant-Based Sausage That Outperforms the Competition

In a recent study, 61% of consumers agreed that Jimmy Dean® Plant Based Breakfast Sausage Patties significantly outperformed the category’s top competition in overall preference.4 “The product’s flavor profile works amazingly well,” says Lauren Behl, Associate Director of Innovation at Tyson Foods. “It went head-to-head with the leading competitor in sensory testing and significantly outperformed the competition on all key metrics—overall preference, texture, appearance and size liking. Consumers loved how flavorful the Jimmy Dean® brand product is.”4


Give Consumers More of the Flavor They Love, With Less of What They Don’t

Eating healthier is the #1 most popular New Year’s resolution for 47% of Millennials and 45% of Gen Z.5 Jimmy Dean® Plant Based Breakfast Sausage Patties help you give customers delicious taste, but with 100% less cholesterol, 25% less calories, 30% less total fat and 70% less saturated fat when compared to traditional meat-derived breakfast sausage. It’s a great option for the 47% of 24-39-year-olds who consider themselves flexitarians.6

“This product is what consumers have been waiting for—a plant-based breakfast sausage that tastes great and won’t break the bank,” says Behl. “Not only does it deliver on taste, it’s also a healthier alternative to traditional breakfast sausage.”

Serve up Delicious Plant-Based Sausage Without the Work

We understand the concerns you face today with food costs, customer satisfaction and managing labor costs.7 Jimmy Dean® brand helps you efficiently appeal to patrons wanting alternative protein options, without making more work for your staff:

  • Easy: Just heat the fully cooked patties from frozen for 1 minute and 30 seconds in a microwave or thaw them first, then cook them for 12-14 minutes in an oven or on a flat top grill
  • Reliable: Hold them in a steam table warmer for up to 1 hour or in a sandwich build for up to 4 hours with great quality and no added back-of-house labor
  • Profitable: Upsell your breakfast items with Jimmy Dean® Plant Based Breakfast Sausage Patties and appeal to the 83% of Millennials who are willing to pay more for their favorite brands8

“Consumers will be surprised at how delicious and savory this plant-based sausage is,” says Behl.  “Especially those consumers who have tried existing competitive offerings and were left disappointed by their bland taste and pale appearance.”

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Ready to Flex Your Breakfast Options with Plant-Based Sausage?

Learn more about Jimmy Dean® Plant Based Breakfast Sausage Patties and get ready to give customers the alternative protein they want for breakfast.


1 PBDA and Datassential, The State of Plant-Based in Food Service, 2023

2 Datassential, MenuTrends, June 2023

3 NPD Supply Track L12 Months, Month ending July 2023

4 Jimmy Dean Foodservice Plant Based Breakfast Sausage Patties Validation Report, May 2023

5 Ypulse, North American Insights, 2023

6 Food Institute, Veganuary 2022 Coincides with Growing Flexitarian Trend, January 2022

7 Datassential, Pulse Industry Overview, 2022

8 Marigold, 2023 Consumer Trends Index: U.S. Millennials, 2023


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