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When it comes to breakfast sausage, Jimmy Dean® is the #1 brand, leading the market in taste and quality at an affordable price.3 New Jimmy Dean® Plant Based Breakfast Sausage Patties use the brand’s signature blend of seasonings to bring consumers the widely known and loved flavor profile of its pork-based breakfast sausage. Now you have an easy option to expand your breakfast offerings with an additional protein that consumers will love—and the positive consumer evaluation results to prove it.
In a recent study, 61% of consumers agreed that Jimmy Dean® Plant Based Breakfast Sausage Patties significantly outperformed the category’s top competition in overall preference.4 “The product’s flavor profile works amazingly well,” says Lauren Behl, Associate Director of Innovation at Tyson Foods. “It went head-to-head with the leading competitor in sensory testing and significantly outperformed the competition on all key metrics—overall preference, texture, appearance and size liking. Consumers loved how flavorful the Jimmy Dean® brand product is.”4
Eating healthier is the #1 most popular New Year’s resolution for 47% of Millennials and 45% of Gen Z.5 Jimmy Dean® Plant Based Breakfast Sausage Patties help you give customers delicious taste, but with 100% less cholesterol, 25% less calories, 30% less total fat and 70% less saturated fat when compared to traditional meat-derived breakfast sausage. It’s a great option for the 47% of 24-39-year-olds who consider themselves flexitarians.6
“This product is what consumers have been waiting for—a plant-based breakfast sausage that tastes great and won’t break the bank,” says Behl. “Not only does it deliver on taste, it’s also a healthier alternative to traditional breakfast sausage.”
We understand the concerns you face today with food costs, customer satisfaction and managing labor costs.7 Jimmy Dean® brand helps you efficiently appeal to patrons wanting alternative protein options, without making more work for your staff:
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1 PBDA and Datassential, The State of Plant-Based in Food Service, 2023
2 Datassential, MenuTrends, June 2023
3 NPD Supply Track L12 Months, Month ending July 2023
4 Jimmy Dean Foodservice Plant Based Breakfast Sausage Patties Validation Report, May 2023
5 Ypulse, North American Insights, 2023
6 Food Institute, Veganuary 2022 Coincides with Growing Flexitarian Trend, January 2022
7 Datassential, Pulse Industry Overview, 2022
8 Marigold, 2023 Consumer Trends Index: U.S. Millennials, 2023
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