TYSON FOODS, INC. TRADEMARKS AND REGISTERED TRADEMARKS ARE OWNED BY TYSON FOODS, INC. OR ITS SUBSIDIARIES.
As you know, breakfast is already a big deal. And with Saturday brunch now the busiest daypart by sales at restaurants,1 there’s an incredible opportunity to tap into this lucrative trend. Especially in the AM daypart, which is growing like crazy, we’re seeing 45% of consumers showing interest in dishes that feature premium meats.2 What better way to satisfy that demand than by incorporating chicken into your breakfast and brunch items? By maximizing the use of chicken across both your PM and AM menus, it can help you save on costs while allowing for creativity with unique flavors and ingredients on standard dishes.
Chicken is already the top 10 most-loved item in flavor3, and all types of fried proteins are gaining growth on breakfast menus.4 Think chicken and biscuits, chicken and waffles, and other craveable and trendy limited-time offerings that could help you boost breakfast profits and drive incremental traffic. As AM customers continue to seek new flavor experiences, chicken can work hard across your menu to get your customers into the door and coming back for more.
Breaded chicken sandwiches, nuggets, chicken wings and fried chicken all represent growing items in the AM daypart.5 Breaded chicken sandwiches, for example, are up 92% in this daypart over the last four years.4 If you already have these items on your PM menu, there’s lots of ways to add them to your AM dishes to make them memorable and enticing. Check out these tasty recipes:
Sign up for our newsletter to get breakfast menu ideas and more. You’ll be first to know about our great new products and get exclusive access to money-saving offers, business solutions, recipes and inspiration.
Learn more about Tyson® brand and Tyson Red Label® brand chicken, and get ready to give customers creative new options for breakfast and brunch with the protein they love.