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When choosing a snack, 72% of consumers say flavor/taste is one of the most important factors. 1 Filled with delicious, high-quality meats and cheeses and a meaningful amount of protein per serving, Hillshire Farm® Stuffed Croissants are the on-the-go item consumers will feel good about. They provide an affordably indulgent option that’s convenient, portable and delicious to meet consumers’ emotionally driven food preferences.
“Croissants have very strong menu penetration and have shown close to 50% year-over-year growth,” 2 says Kylee Francis, Sr. Manager of Innovation at Tyson Foodservice. “We wanted to take the love of croissants and turn them into something more than just a carb-heavy breakfast snack. By adding high quality meats filled with flavor and protein, we were able to create a more holistic solution.”
We understand the concerns you face today with food costs, customer satisfaction and managing labor costs. 3 Hillshire Farm® Stuffed Croissants enable you to tackle all three, bringing on-the-go convenience to your sandwich offerings without compromising taste or quality:
· Trending: Provide a fun twist on a familiar offering with three great flavors
· Quick: Prepare this pre-made sandwich in 7-8 minutes and get a 2-hour hold time
· Versatile: Serve as a hot grab-and-go item or in the cold retail section for a later heat-and-eat occasion
· Profitable: Get product quality and perceived value that will allow you to upsell across dayparts
"Something that's unique and really a strong reason to believe in this product is that croissants are very challenging to make,” says Francis. “We're able to create a product that is pretty similar to craft bakery in terms of quality, folding together 20 plus layers of dough with butter in between and then rolling in meats and cheeses in the middle to create an all-in-one eating experience.”
Croissants are the #1 most likely to be ordered breakfast sandwich bread type.4 Plus, a recent study found that consumers viewed the top 3 uses for Stuffed Croissants to be Weekday Breakfast (86%), On-the-Go (76%) and Weekend Breakfast or Brunch (70%).5 So, they’re also a tasty choice for the whole family at any time of the day.
This product form is already popular. It appears on-menu at a top-5 QSR chain and is extremely well liked, outperforming nearly all other breakfast pastry items and getting a 4-star rating for uniqueness.6 It’s also a great way to elevate C-store offerings where over half of consumers purchase foodservice snacks at least once a week.7
Sr. Manager Innovation Foodservice
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1 Technomic, Consumer Trend Report: Snacking, 2022 |
2 Datassential, Menu Trends, 2023 |
3 Datassential, Pulse Industry Overview, 2022 |
4 Technomic, Sandwich Consumer Trend Reports, 2022 |
5 Tyson, Stuffed Croissants Guidance CLT, 2018 |
6 Datassential SCORES report, November 2021 |
7 Technomic, C-Store Consumer Market Brief, 2022
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