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This Strategy Can Help Boost Check Averages
Written by FSR Magazine
Published: April 29, 2025
Help Increase Profits While Satisfying Customers
Upselling is a lucrative tactic restaurant operators use to persuade customers to buy an additional or more expensive item. If done effectively, it will increase ROI while attracting and retaining customers.
Restaurants that do not provide diverse side options overlook an entire segment of potential customers. When a party decides on a restaurant, they expect options everyone will love. “Adding sides can significantly increase check averages and prevent veto votes when ordering for a group,” says Thomas Wenrich, Senior Director of Culinary at Tyson Foodservice. “Offering diverse options like protein-topped salads or boneless chicken wings can attract customers with varied tastes, ensuring everyone finds something they like and avoiding the need for multiple orders from different places.”
Encouraging extra toppings on pizzas is another way operators can increase ticket sizes while creating a more fulfilling meal. “Consumers want to feel they’re getting value for their money, especially with premium toppings,” Wenrich says. “Our proteins are definitely high quality, designed to deliver the best taste and texture, ensuring customer satisfaction and justifying the price point.”
Tyson Foodservice offers a variety of protein toppings and sides making them the perfect addition to pizza orders. “We offer everything from traditional old-world sausage and pepperoni to new, fun options like bacon, chorizo and chicken toppings,” Wenrich says. “This allows us to support any restaurant operator and their menu needs.”
Pepperoni Profusion Pizza featuring Hillshire Farm® Cupping Pepperoni
“Consumers want to feel they’re getting value for their money, especially with premium toppings.” – Thomas Weinrich, Senior Director of Culinary for Tyson Foodservice
Hillshire Farm® Cupping Pepperoni is becoming increasingly popular along with an exciting new product, Tyson® Mini Fully Cooked Lightly Breaded Whole Muscle Chicken Bites. “Typically, chicken on pizza is either grilled or diced, crispy chicken, but our mini chicken bites are small, breaded pieces that bake beautifully on top of pizzas, adding a delicious fried chicken texture and flavor,” Wenrich says.
Tyson Foodservice also offers a variety of bone-in and boneless wings, chicken tenders and chicken nuggets. “These products are designed to work with different kitchen setups, whether using fryers, deck ovens or conveyor ovens,” Wenrich says. “We also provide a robust portfolio of recipes, support and training for operators to ensure they have the right products for their operations.”
Maintaining a clear brand position while having an adventurous menu is important in today’s competitive restaurant industry. Pizzas are a great canvas for introducing new flavors and recipes, attracting attention and driving traffic. “Offering unique toppings and sides can help differentiate your brand and keep customers excited about your menu,” Wenrich says. “One effective strategy is creating specialty builds or recipes that enhance the pizza experience, such as a steakhouse pizza with added steak for a higher ticket average.”
Today, customization is more important than ever, especially when appealing to younger generations. “Having unique, fun names for menu items and offering customization options can engage customers both on the menu and through social media,” Wenrich says. “Brands that do this well can create a distinctive identity and stronger customer connection.”
Offering cost-effective and diverse sides while encouraging extra pizza toppings enhances the consumer experience and can help increase check size and profitability. With the support of Tyson Foodservice, operators have access to a plethora of menu additions that appeal to a wider audience and effectively boost sales.
To enhance your menu and help boost profitability, check out our dedicated pizza solutions page.
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