chef prepping a steak fajita, a chef prepping a chicken taco, and someone holding a breaded chicken nacho

Use this Toolkit to Get Your Cinco de Mayo Celebration Started.

Make the most of this festive May occasion by planning and promoting a celebration that will have customers marking their calendars. Make it one big day or a multi-day event featuring bold flavors and good times.

Use these promotional ideas, customizable marketing materials and menu suggestions to help make your bar or restaurant the first choice for customers looking for great food and a fiesta.

Attract Foodies and Fiesta Seekers with Special Offers

How will your operation stand out on Cinco de Mayo? Consider these promotions to help draw traffic and drive sales.

two loaded sliced beef tacos with sides of Pico de Gallo sauce and sour cream

Limited Time Offers

Promote the ultimate Taco Tuesday with one-time-only offers and signature taco recipes
Theme an event around street food and serve authentic flavor favorites
Offer Mexican-American flavor-combo specials like buffalo wings with mole sauce

Shareables and Samplers

Create 5 for $5 “cinco” samplers by bundling five themed appetizers
Serve a variety of ingredients family style for build-your-own tacos, nachos and fajitas

Stretch the Celebration

Celebrate “Cinco Dias” (five days) of Cinco de Mayo by extending the celebration and specials through Saturday May 9^th

Get the Word Out a Few Weeks Ahead of Time

Just like any celebration, you’ll want to give people time to plan for the party. Start promoting your food and festivities 2 to 3 weeks in advance of your Cinco de Mayo fiesta.

Chef in an apron holding a white bowl filled with chicken, shredded cheese and vegetables

Send an email blast to your customer list sharing your specials

Post and repost your specials daily until Cinco de Mayo

Insert flyers in menus and takeout orders throughout April

Use table cards, window posters and counter cards to promote specials onsite

Encourage staff to spread the word with friends, family and customers

Add a banner or sandwich board outside your restaurant

Grab Attention with Our Free, Customizable Marketing Materials

We’ve created customizable and ready-to-use assets to help you build excitement around your Cinco de Mayo celebration. Simply download, customize with special offers and promote wherever you can.