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Published: June 3, 2025
When choosing what meats to serve in your restaurant, selecting items that deliver premium quality, an upscale customer experience, and the opportunity for increased revenue is ideal. Consumers expect the best when dining out, and choosing products such as ibp Trusted Excellence® Boneless Beef Tenderloin help to boost customer satisfaction and loyalty. Each ibp Trusted Excellence® Boneless Beef Tenderloin is hand-selected and hand-trimmed for optimal convenience, helping save time and labor while minimizing waste. It can be prepared in a variety of ways, such as sliced into medallions or served whole as a roast, and pairs well with an array of flavors and sides. Additionally, as beef tenderloin is regarded as one of the most tender and most premium cuts of beef, it can be offered at a higher price, which can lead to increased revenue and profitability.
Beef tenderloin is known for its tenderness. It’s different from another tender steak cut, filet mignon. Filet mignon is a cut from the smaller end of the beef tenderloin, while beef tenderloin refers to the entire, larger cut of meat. Beef tenderloin offers premier tenderness and a delicious flavor that lends well to a variety of applications and dishes.
Boneless Beef Tenderloin not only offers premium quality, but it also delivers convenience. This cut helps reduce prep time back-of-house and requires less skill to prepare compared to other cuts. Back-of-house workers will be highly in-demand in 2025, with 75% of operators expecting to have kitchen spots to fill.1 Additionally, 89% of operators expect labor costs to continue to increase in 2025, with 35% expecting the rise to be significant.1 Choosing proteins that will help simplify tasks and streamline labor may be helpful in boosting operational efficiency.
Beef tenderloin is known for being high quality. When choosing a restaurant, quality/taste of food is the top priority for consumers.2 What’s more, 49% of consumers see beef dishes as comfort food, and 69% eat beef at least once a week.2 Top restaurants can leverage beef’s popularity to drive sales. ibp Trusted Excellence® Boneless Beef Tenderloin is adaptable and can be used in a variety of applications, helping to boost menu interest.
Additionally, high quality beef warrants premium pricing and can attract customers seeking a high-end meal and experience. Customers are willing to pay more for high quality ingredients, and offering Boneless Beef Tenderloin can help make your restaurant stand out in a crowded market
Beef tenderloin’s lean-yet-succulent flavor makes it a versatile protein choice for a number of menu options. For example, try Sea-Sar Steak Frites, an Asian-style twist on the classic Caesar salad. It features a dressing made with toasted nori and is served with grilled beef tenderloin and a side of fries tossed in togarashi, a traditional Japanese spice blend. Or, use it in a Grilled Steak Tip Kebabs recipe. Here, grilled pomegranate steak tip kebabs are paired with grilled flatbread, za’atar roasted eggplant, whipped garlic toum and fresh lemon wedges.
Boneless Beef Tenderloin offers a number of benefits for restaurants. ibp Trusted Excellence® brand standards ensure reliable quality, which in turn ensures consistent cooking, presentation and eliminates variability in preparation across shifts. It is pre-cut and trimmed to help reduce prep time and waste as well as to simplify back-of-house workflow. It offers high yield and portion control for maximizing margins, and its versatility in preparation means it can be used for a variety of dishes.
Consumers enjoy high quality cuts of beef, and restaurants serving it may enjoy a boost in revenue. To learn more about ibp Trusted Excellence® Boneless Beef Tenderloin, click here or contact your sales representative.
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Sources:
1 Restaurant Business, Workforce, Nov 2024
2 Technomic, COP: Beef & Pork Consumer Trend Report, 2024