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Press Release is a detailed, formal announcement meant to provide journalists with all the information needed to cover a story. It is used to share news, such as partnerships, awards, openings, or other important updates.  It is formal, factual and objective. 

Media Alert is a brief, concise document used to notify the media about an upcoming event. It is designed to grab attention quickly and encourage journalists to attend or report on the event. It is more informal and much shorter than a press release and focuses only on the key details of “who, what, when, where, why and how”.