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Elevate Your Menu with St. Louis-Style Pork Ribs
Published: June 17, 2025
Create standout offerings with these rich-flavored cuts pitmasters trust and patrons love.
Rich marbling. Distinctive flavor. Unmatched versatility. Affordable pricing. There are many reasons for you to love creating memorable menu items with St. Louis-style pork ribs—and just as many reasons for customers to order them. Read on for unique ways to bring this versatile pork favorite to your restaurant—to help captivate customers and help ring up more profits.
Bountiful Benefits
• Flavorful and meaty
• Well-marbled
• Excellent plate presentation
• Extremely versatile—from BBQ to noodle bowls to stir-fries
Flavorful, Versatile and Affordable
St. Louis-style pork ribs come from the belly primal, the fattiest part of the animal. With their rectangular shape and flatness, they cook evenly and brown easily.
Known for their rich pork flavor, it’s easy to see why St. Louis-style pork ribs are a favorite at American-themed restaurants and barbecue competitions. But they’re so much more than barbecue. They’re a highly versatile protein that can be paired with a great number of on-trend rubs and sauces, and can be used across your menu—from soups to appetizers to center-of-plate stars.
And with their initial low cost, they can also provide a great profit margin.
Pork ribs have a 32% menu penetration across all dining segments.1
A Menu Favorite That’s on the Rise
Patrons are passionate about their pork. So much so that nearly 1 in 3 consumers report increasing their pork consumption due to restaurants offering more pork dishes they like.2 Pork appears on an impressive 89% of all U.S. menus,3 and operations on average offer approximately 20 menu options featuring pork.1
Pork appears on 89% of all U.S. menus.3
Get Ready to Inspire
St. Louis-style pork ribs give you a perfect opportunity to fire up your menu with recipes that not only inspire your creativity, but help enhance your menu with flavorful new offerings for patrons seeking craveworthy pork dishes.
Explore these mouthwatering recipes featuring rich-flavored, tender, fall-off-the bone St. Louis-style pork ribs:
Chef’s Tip: The higher fat and marbling in St. Louis-style pork ribs gives the meat its distinctive pork flavor and reduces the seasoning needed.
Count On ibp Trusted Excellence® Brand for Affordable, Quality Pork Products to Use Across Your Menu
Versatile and cost-effective, the many cuts from the pork side primal give you countless ways to create memorable pork dishes that excite customers. Discover how ibp Trusted Excellence® brand can help you elevate your pork offerings and help set your operation up for greater success.
Chef’s Tip: The variety of St. Louis-style pork ribs options lets you buy what makes sense for your operation: larger ribs can be used in sandwiches or entrées while smaller ribs give you higher piece count.
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Sources:
1 Datassential, The World of Pork, 2024
2 Technomic, COP: Beef & Pork, 2024
3 Technomic, National Food Trends, 2025
