TYSON FOODS, INC. TRADEMARKS AND REGISTERED TRADEMARKS ARE OWNED BY TYSON FOODS, INC. OR ITS SUBSIDIARIES.
An off-premise restaurant (no dine-in availability) where consumer orders are typically received digitally and consumers receive their food via delivery, or in some cases, from a pickup window.
There has been a shift toward more off-premise dining, especially through delivery platforms. In addition, the Ghost Kitchen model offers more flexibility through lower overhead and labor costs. Although third-party delivery fees do need to be considered in this model.
Ghost Kitchens can also pivot and make changes more quickly than traditional brick-and-mortar locations including testing new concepts, flavors, and changing gup LTOs.
And while consumers don’t know a lot about Ghost Kitchens or Virtual Brands, they are most interested in Virtual Brands from Independent Restaurants.