At Tyson Foodservice, we are committed to learning more and expanding our partnership with vending and micro-market operators by offering on-trend product innovations, retail expertise and marketing resources to our customers. The NAMA Show, held April 24-26 in Las Vegas, served as an amazing opportunity for us to not only share our latest products with operators but offered great educational insight into some of the latest challenges and trends our customers see every day in the industry.
What is NAMA, you ask? Serving more than 1,000-member companies, NAMA provides advocacy, education and research for its members in the convenience store and vending industries¹. Its annual conference draws more than 4,500 attendees to learn about the latest technology, products, emerging trends and education available to operators to help enhance their operations.
I’m excited to share my top three takeaways from this year’s big event!
Takeaway 1: Breakfast Anytime, Anywhere
Many of today’s consumers are always on the move; whether its jumping from meeting to meeting during a busy day at work or taking kids from school straight to practices. We see more consumers skipping breakfast; however, they often still crave breakfast staples, like eggs and sausage, throughout the day.
According to the 2017 Technomic Breakfast Consumer Report, 30 percent of consumers are purchasing breakfast fare outside of morning hours more often. When a consumer is deciding where to stop for a meal or snack, operators should have menu options that will satisfy their breakfast food cravings. Unique breakfast items with premium ingredients are growing among those operators offering all-day breakfast options. Portable presentations of plated breakfast classics, like the Jimmy Dean® French Toast & Sausage Sandwich, are also key focus for the convenience factor because they work as a mini meal or snack option.
Operators can educate consumers on all-day breakfast options through their marketing efforts. Positioning your breakfast offerings consumers can eat at anytime throughout the day is key.
Takeaway 2: Snacking is the New Dining
With more than half of consumers (52 percent) finding high-protein snacks appealing² , snacking is truly becoming the new dining. Consumers gravitate towards flavorful, protein-packed products that will help keep them full throughout the day, whether they’re having several mini meals or needing something to get them to their next full meal.
Consumers also look to operators to provide “Better for You” snacks to support their desire to lead healthier lifestyles; 88 percent of operators said they understand the importance of providing “Better for You” products in their stores³. Operators can help consumers stay full throughout the day by offering high-protein and flavorful options that can be easily incorporated into their schedules, like the Hillshire® Snacking Small Plates or Jimmy Dean® Protein Packs.
Takeaway 3: Micro-Markets Continue to Grow
You don’t have to look far to find micro-markets; they can be found on college campuses, corporate headquarters, hospitals, hotels, office breakrooms (typically with less than 500 employees) and more. Additionally, nano-markets accommodate small business models that look for the same convenience micro-markets provide. They provide quick, convenient, on-the-go options that support the growth in snacking trends among consumers; it’s all about Instant GRABification for on-the-go consumers.
Packaging and products that are designed specifically to deliver the merchandise, shelf-life, performance and variety operators need to execute a successful micro-market experience is key. Chef created, artisan tastes and international flavors are at the top of food trends; even in a grab-and-go setting, consumers place a high expectation on the flavors and quality of the food they purchase in micro-markets.
How Can Tyson Foodservice Help?
With products like Big AZ® and Pierre™ to Tyson®, Hillshire Farm® and Jimmy Dean® brands, Tyson Foodservice offers a full lineup of high-quality, convenient options that will make it easy for operators to help fuel hungry customers throughout the day. We are committed to learning more and partnering with vending and micro-market operators by offering products, information and support. We also offer customizable merchandising materials, like point-of-sale pieces and promotional clings, to help operators build their business.
To learn more about how Tyson Foodservice can help amplify your vending and micro-market offerings, visit www.tyson-vending-micromarkets.com today.
² Technomic Snacking Consumer Trend Report 2018
³ 2018 Technomic Inc., CIPP Emerging Flavor Trends