How to Adjust Your Menu With Individually Wrapped, Grab-n-Go Choices

doctors eating outside hospital

 

Today, consumers increasingly have a 24/7 lifestyle that demands food be available when and where they want it. Hospitals and senior living communities have unique needs that require even more options when it comes to this trend, especially as they provide care around the clock. There’s an opportunity to adjust offerings to fit consumers’ need for high quality, convenient grab-n-go choices, and most significantly, for staff who are often limited on time or working third shift and need help being fueled during nontraditional eating times.

 

During this pandemic, there have been some challenges to work through, but also it has inspired some creative ideas coming from hospital and senior living operations to ensure their employees’ safety by limiting time off property, and thereby decreasing exposure to patients or residents. Some are providing all meals for their employees and/or adapting their dining venues to create micro-markets, pantries and arranging grocery delivery services. Safety and convenience are of top concern, so how do you exceed the expectations of staff, visitors, and residents?

 

Grab-n-go products are not necessarily new for hospitals and senior living operations, but it’s the volume and sheer speed in which this transition has taken place that has operators adjusting to the new normal. It takes agility and teamwork, especially from supplier partners.

 

Let’s look at the key trends defining food consumption in healthcare now and how Tyson Foodservice has the insights and products to support your business.

 

Sophisticated Snacking. Small Bites, Big Impact.

What we know:

  • 74% of consumers say they snack between meals at least once a day.(1)
  • 49% of consumers rank snacks high in protein as the #1 attribute when choosing a snack.(1)
  • Studies show that premium ingredients and single-serve packaging are important to consumers when making purchasing decisions.(2)   
  • 51% of consumers are more willing to try a new flavor or ingredient in a small plate.(3) 

 

How you can win:

  • Delight busy employees, visitors and residents with an elevated snacking experience that’s a good source of protein.
  • Make the most of today’s all-day snacking opportunity by featuring flavors customers love in an array of formats that will appeal to a wide range of tastes.

 

What we can offer:

  • Appealing, high-quality products from Hillshire® Snacking that not only have a strong awareness in the retail segment, but also influence repeat purchases.
    • Hillshire® Snacking has 60% brand awareness.(4)
    • 76% would recommend Hillshire® Snacking to a friend.(4)
    • Hillshire® Snacking products are a good source of protein that help people enjoy a delicious, filling snack.

 

Breakfast Foods Boom — All Day

What we know:

  • 46% of consumers strongly agree that they enjoy eating breakfast foods at nontraditional times. This is impacting how consumers define breakfast, with slightly fewer now defining it by time of day.(5)
  • Protein-packed breakfast dishes are appealing to start the day off strong. These filling, more indulgent offerings are also viewed as comfort food by many.(5)
  • Breakfast sandwiches ranked #2 with consumers (47%) as preferred breakfast dishes.(5)

 

How you can win:

  • Provide everything customers love about breakfast in one place and throughout the whole day. Whether it’s a bite-sized morning combo or breakfast sandwich, give them individually wrapped choices with popular portability.

 

What we can offer:

  • Widely recognizable solutions from Jimmy Dean® , America’s #1 brand for breakfast sandwiches(6), and innovative options like Jimmy Dean® Morning Combos, Breakfast Bowls and Jimmy Dean Simple Scrambles® Breakfast Cups.
  • Reduced waste and time with no operator prep required for these satisfying single-serve meals on the go.
  • Excitement and awareness with a highly recognizable and trusted brand
    • 99% of consumers are aware of the Jimmy Dean brand(6)
    • 80% of consumers would purchase this brand(6)

 

For more, visit us at www.TysonHealthcare.com

 

hillshire snacking

jimmy dean morning meal anytime snack

 

 

 

 

 

 

 

 

 

 

 

 

1 Technomic Snacking Consumer Trend Report 2020

2 Technomic RMS Study 2017

3 Technomic 2017 Stats, Small Plates & Sides Consumer Trends Report

4 6GfK Q4f 2017 Brand Health Tracker

5 Technomic Breakfast Consumer Trend Report 2019

6 2019 Tyson Brand Awareness Study