How it works


1) Students share a post on Instagram showing how they do breakfast

2) Student posts are tagged with #BreakfastTheInternet and your school’s hashtag

3) Students and schools are entered to win the prizes below

4) Download the Promotion Guide for full details on student posts, hashtag requirements and more

5) Kick off with students on January 27, 2020

6) Additional fun engagement opportunity:

  • Battle of the Breakfasts! Students can earn an extra entry by voting for their favorite time to eat breakfast. To submit their vote, students will choose from this list of hashtags: #MorningBreakfast #AfternoonBreakfast #EveningBreakfast #LateNightBreakfast
Download Info Sheet
  • First 200 students across the U.S. to post will receive a $20 Amazon gift card
  • One student out of all nationwide participants will be selected to receive a $500 Yeti gift card
  • The school with the most posts will receive a $2,000 donation along with a special free BreakFest event hosted on campus by Tyson Foods

What You'll Receive


Break(fast) the Internet Promotion Guide

  • Promotion guide with full instructions, posting details, requirements and best practices
  • Language for suggested posts and emails
  • Header images and animated gifs



Break(fast) the Internet Merchandising Materials

Order table tents, counter cards and posters at no charge. These materials can be customized with your school logo. To place your order, email Meredith Austin at If you choose to customize your materials, please include a 300 dpi file of your school’s logo.

Break(fast) the Internet College & University Promotion Registration

Let us know if your school is participating in the promotion by filling out the form below.


Save on Breakfast Favorites


In addition, you can earn $2.00–$10.00 back per case on eligible breakfast favorites up to $1500. Order October 1, 2019–March 31, 2020. Open to self-op schools in the U.S. only. Can't be used with any other rebate or the Tyson Partners Program.

Download Rebate

Featured Products


Looking for the perfect all-day breakfast products?

Download Product Sheet

Learn more about our full breakfast portfolio.

Download Breakfast Brochure


For more information, contact your Tyson Foodservice Representative, Broker Specialist or Meredith Austin at