Aidells® Brand

In 1983, Chef Bruce Aidells couldn’t find the flavors he wanted in a sausage. So, he made his own. It all started by going door-to-door to restaurants in Berkeley, California, selling his handmade chicken + apple recipe. His fanbase grew nearly as fast as his unexpected flavor combinations. Today, his legacy continues with thoughtfully crafted, all-natural sausages and meatballs that bring together the best bits of everything. And with 59% of consumers wanting to try new things to discover new flavors¹, our variety of raw and fully cooked products are here to help your flavor-seeking guests discover craveable meals they can feel good about.

Explore Our Products

Features

• Small batch process

• Made with NAE Chicken

• Available raw and fully cooked

• Premium all-natural ingredients

• Thoughtfully unexpected flavor combinations

Benefits

• Ensures well-crafted premium and authentic sausages and meatballs

• Allows for a “feel good” menu offering

• Made-from-scratch flavor without the back-of-house labor

• Entices patrons looking for high-quality dishes

• Tempts and surprises patrons looking for new and exciting flavor experiences

43%

of consumers between 18-34 would more foods with a combination or fusion of flavors from more than one type of cuisine.

FoodserviceDirector.com, “How consumers favor flavor,” February 16, 2018

59%

of consumers try new menu items to discover new flavors.

FoodserviceDirector.com, “How consumers favor flavor,” February 16, 2018.

All Natural

When menued, the term “All-Natural” is seen as a global signifier of “better-for-you” products.²

Hartman Group, Organic and Natural, 2018

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Sources:

1. FoodserviceDirector.com, “How consumers favor flavor,” February 16, 2018. |

2. Hartman Group, Organic and Natural, 2018.